Digital Marketing
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Degree Type
Certificate of Proficiency
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College
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Contact
Advising Contact: Dustin Reda
Phone: 479-788-7738
Master the art of online engagement to boost your marketing skills and career options
Do you want to learn how businesses reach people online? Digital marketing can help you build these skills.
9-credit-hour Certificate of Proficiency teaches you how to promote products, services, and brands online. You will learn about business planning, social media marketing, and online advertising. These skills can help you reach customers, build interest in a brand, and increase online sales.
This certificate can also help you add new skills to your resume, potentially opening up more career options in a growing world of online business. You will build practical skills that you can use in the workplace to attract customers and build an online presence.
The program focuses on three main areas.
- Business Strategy: Learn how businesses plan and make choices to reach their goals.
- Social Media Marketing: Learn how businesses use social media to connect with customers.
- Digital Advertising: Learn how online ads help businesses reach the right people.
Format
On Campus
Credit Hours
9
Degree Plan
Related Majors
The Bachelor of Arts in media communication emphasizes cross-platform media writing, media production, critical media engagement, and digital and emerging media literacy. Students gain workforce readiness and hands-on experience in every level of the media creation process through focus on writing, research, presentation, and production skills.
The BSOL program is designed for students who have completed at least 45 credit hours and wish to continue their education and advance in their career field. The flexible course options allow working adults, to draw upon knowledge from many disciplines and prepare them for positions in corporate, government, and industrial environments.
Suggested Minors
This 20-hour program provides general in-depth instruction for a broad and deep understanding of foundational concepts and theory in addition to the practical technical skills and abilities desired by employers.
This 18-hour program consists of a structured selection of courses by which you can enrich your academic preparation and complements a variety of majors by broadening the student’s academic experience.